65% OF CONSUMERS FEEL MORE CONNECTED TO BRANDS THAT HAVE A ROBUST PRESENCE ON SOCIAL MEDIA.
THAT MEANS BRANDS HAVE TO PAY ATTENTION TO BOTH THE CONSISTENCY AND QUALITY OF THEIR CONTENT.
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible, are set to capture the most value. ”
Pete Cashmore, Founder of mashable.com